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Optalis Health & Rehabilitation at Kent-Crossing

Nursing Home Facility

2320 East Beltline SE, Grand Rapids, MI 49546

Nursing Home Care Senior Living

Located on East Beltline Southeast in Grand Rapids, MI, Heartland provides individualized post-hospital skilled nursing care in a comfortable environment. Our clinical and therapy teams are experienced in providing specialized care focused on your needs, interests and ability. This commitment results in a smoother and safer transition throughout your recuperation. You should look for a setting that specializes in providing vital medical care and rehabilitation in a warm and caring environment. We offer a range of services to meet your health care needs.

Operated by Optalis Health & Rehabilitation, which runs 31 communities in our directory.

Employer rating 2.4 out of 5 113 reviews from their own employees on Indeed. See what they say.

With 182 beds, Optalis Health & Rehabilitation at Kent-Crossing is one of the larger communities in the area, senior care communities in Grand Rapids average about 36 beds. Larger communities more often keep clinical staff on site around the clock and can offer a wider range of on-site therapy and activities, though some families prefer the quieter feel of a smaller setting.

Federal reporting puts occupancy at about 67% of its licensed beds. That is below the Grand Rapids average of roughly 85%.

Medicare rates this community 1 out of 5 stars overall, a score based on health inspections, staffing levels and quality measures. Communities in Grand Rapids average about 3.4 stars. The individual scores differ noticeably: 3 stars for staffing against 1 star for health inspections, so it is worth reading both before deciding. Its most recent standard health inspection was in March 2026 and recorded 27 deficiencies.

Residents receive about 3.7 hours of nursing care per day on average, including 0.6 hours from a registered nurse. Communities in Grand Rapids average about 4.3 hours. Nursing staff turnover over the past year was about 56%.

The community is located in Kent County, MI.

Medicare five-star ratings

  • Overall ★★★★★ 1/5
  • Health inspections ★★★★★ 1/5
  • Staffing ★★★★★ 3/5
  • Quality measures ★★★★★ 4/5

Source: Centers for Medicare & Medicaid Services (CMS) Care Compare. Ratings apply to Medicare/Medicaid-certified nursing homes and are updated by CMS monthly.

Inspection record

In its last three standard inspections and any complaint visits, federal inspectors cited 69 problems at Optalis Health & Rehabilitation at Kent-Crossing. 2 findings involved harm to a resident. 38 came from investigating complaints by residents or families.

Findings from the most recent inspection cycle

  • Caused harm to a resident, one or a few residents Pharmacy Service

    Ensure that residents are free from significant medication errors.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, a pattern Freedom from Abuse, Neglect, and Exploitation

    Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, a pattern Quality of Life and Care

    Provide appropriate treatment and care according to orders, resident’s preferences and goals.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, a pattern Quality of Life and Care

    Provide safe and appropriate respiratory care for a resident when needed.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, a pattern Environmental

    Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Ensure that residents are fully informed and understand their health status, care and treatments.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Honor the resident's right to and the facility must promote and facilitate resident self-determination through support of resident choice.

    Inspected March 2026. Corrected by April 15, 2026.

Show 19 more
  • Could cause more than minimal harm, one or a few residents Resident Rights

    Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Freedom from Abuse, Neglect, and Exploitation

    Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Freedom from Abuse, Neglect, and Exploitation

    Protect each resident from the wrongful use of the resident's belongings or money.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Freedom from Abuse, Neglect, and Exploitation

    Prevent the use of unnecessary psychotropic medications or use medications that may restrain a resident's ability to function.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Freedom from Abuse, Neglect, and Exploitation

    Develop and implement policies and procedures to prevent abuse, neglect, and theft.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Assessment and Care Planning

    Assess the resident when there is a significant change in condition

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Resident Assessment and Care Planning

    Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Quality of Life and Care

    Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Pharmacy Service

    Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

    Inspected March 2026, after a complaint. Corrected by April 15, 2026.

  • Could cause more than minimal harm, one or a few residents Infection Control

    Develop and implement policies and procedures for flu and pneumonia vaccinations.

    Inspected March 2026. Corrected by April 15, 2026.

  • Could cause more than minimal harm, a pattern Resident Rights

    Honor the resident's right to manage his or her financial affairs.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

  • Could cause more than minimal harm, a pattern Freedom from Abuse, Neglect, and Exploitation

    Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

  • Could cause more than minimal harm, a pattern Freedom from Abuse, Neglect, and Exploitation

    Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

  • Could cause more than minimal harm, a pattern Nursing and Physician Services

    Provide enough nursing staff every day to meet the needs of every resident; and have a licensed nurse in charge on each shift.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

  • Could cause more than minimal harm, one or a few residents Resident Rights

    Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

  • Could cause more than minimal harm, one or a few residents Quality of Life and Care

    Provide care and assistance to perform activities of daily living for any resident who is unable.

    Inspected August 2025, after a complaint. Corrected by September 5, 2025.

A citation on its own does not mean poor care, and most are corrected within weeks. What matters most is how serious the findings were and whether the same problems keep coming back. When you visit, it is fair to ask the administrator what inspectors found and what has changed since.

Source: Centers for Medicare & Medicaid Services, Health Deficiencies and Penalties files, updated monthly. See the full record on Medicare Care Compare.

Optalis Health & Rehabilitation at Kent-Crossing offers nursing home care and senior living.

Facility details

  • Organization type for-profit corporation
  • Beds / units 182
  • Occupancy 67%
  • Nursing hours per resident/day 3.7
  • Annual staff turnover 56%
  • Last health inspection March 2026

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