Shore Pointe Care Center
Nursing Home Facility
139 Grant Ave, Eatontown, NJ 07724
Shore Pointe Care Center is a senior care community located in Eatontown, NJ. It provides nursing home care and senior living for older adults in the Eatontown area. To learn more or schedule a tour, call (732) 542-4700.
Operated by The Rosenberg Family, which runs 12 communities in our directory.
Shore Pointe Care Center is licensed for 178 beds, about typical for the area, where senior care communities in Eatontown average about 168 beds.
Federal reporting puts occupancy at about 82% of its licensed beds.
Medicare rates this community 1 out of 5 stars overall, a score based on health inspections, staffing levels and quality measures. Communities in Eatontown average about 2.5 stars. The individual scores differ noticeably: 4 stars for staffing against 1 star for health inspections, so it is worth reading both before deciding. Its most recent standard health inspection was in January 2025 and recorded 9 deficiencies.
Residents receive about 3.1 hours of nursing care per day on average, including 0.8 hours from a registered nurse. Nursing staff turnover over the past year was about 38%.
Inspection record
In its last three standard inspections and any complaint visits, federal inspectors cited 26 problems at Shore Pointe Care Center. 2 findings involved harm to a resident, including 1 that put residents in immediate danger. 6 came from investigating complaints by residents or families.
In the last three years Medicare fined this home twice, a total of $135,795.
Findings from the most recent inspection cycle
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Put residents in immediate danger, one or a few residents
Quality of Life and Care
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
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Caused harm to a resident, one or a few residents
Quality of Life and Care
Provide enough food/fluids to maintain a resident's health.
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Could cause more than minimal harm, widespread
Nutrition and Dietary
Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
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Could cause more than minimal harm, widespread
Infection Control
Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
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Could cause more than minimal harm, one or a few residents
Resident Rights
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
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Could cause more than minimal harm, one or a few residents
Freedom from Abuse, Neglect, and Exploitation
Develop and implement policies and procedures to prevent abuse, neglect, and theft.
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Could cause more than minimal harm, one or a few residents
Resident Assessment and Care Planning
Ensure services provided by the nursing facility meet professional standards of quality.
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Could cause more than minimal harm, one or a few residents
Pharmacy Service
Ensure medication error rates are not 5 percent or greater.
Show 2 more
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Could cause more than minimal harm, one or a few residents
Infection Control
Provide and implement an infection prevention and control program.
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Minimal harm or the potential for it, widespread
Administration
Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
A citation on its own does not mean poor care, and most are corrected within weeks. What matters most is how serious the findings were and whether the same problems keep coming back. When you visit, it is fair to ask the administrator what inspectors found and what has changed since.
Shore Pointe Care Center offers nursing home care and senior living.
Facility details
- Organization type for-profit corporation
- Beds / units 178
- Occupancy 82%
- Nursing hours per resident/day 3.1
- Annual staff turnover 38%
- Last health inspection January 2025
Resident & family reviews
No one has shared a review of Shore Pointe Care Center yet. If you or someone you love has lived here, what you saw could help another family make this decision with more confidence.